Intergamma | How Intergamma differentiates itself in the e-commerce market with omni-commerce
October 14, 2024
Members in the News! In this video, e-commerce talks to Jurre Mulder, CIO Intergamma about the current state of the e-commerce landscape and Intergamma's complex customer journeys
Intergamma, known for DIY chains such as Gamma and Karwei, faces the challenge of differentiating themselves in a dynamic market by making optimal use of their own resources. Jurre Mulder highlights how Intergamma's ideal omnichannel strategy brings together customer needs, operational efficiency and profit models.
Watch the entire interview with Jurre Mulder in this video. (in Dutch)
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